Chevrolet Seeks Younger Buyers for NEW Corvette [VIDEO]

Updated looks and better performance will be the draw against Germany's best!

How good can life be?

Just remove the hardtop roof panel of a new Corvette Stingray, punch the accelerator to fully absorb the reassuring rumble of its V-8 and feel the wind in your hair. You may find the answer.

Chevrolet has completely updated its famous sports car in a bid for more respect among world-class sports cars, and with an eye to attracting new and younger fans and buyers. The 2014 Corvette aims valiantly to shed an image of being the embodiment of the Ugly American — powerful yet unrefined and fat.

The Corvette's new cockpit makes full use of real stuff — leather, carbon-fiber accents and aluminum — in contrast to a sea of plastic that marked the outgoing model. At 460 horsepower, the 6.2-liter V-8 with the performance exhaust system has 25 more ponies than the engine it replaces, yet is powerful, smooth and more efficient. On undulating roads near Monterey, Calif., Corvette is fun and confident, planting itself firmly in even the tightest curves.

The whole package is good enough that for the seventh generation of the car since Corvette rolled out in 1953, Chevrolet is declaring war anew on Porsche and other European sports cars. In the process, it also is taking dead aim at younger, affluent driving enthusiasts who may have written off Corvette as their dad's plaything.

The average age of a buyer of the current Corvette has been climbing each year and now is in the high 50s. It wants more of the upwardly mobile buyers in their 40s and even younger looking to reward themselves. Plus, Corvette attracts more blue-collar customers than other sports car brands. Nothing wrong with that, but it does mean that more buyers have to stretch their budgets for one. General Motors wouldn't mind having more fans rich enough to pick up a sports car on a whim, and take the top of the line.

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Sneak Peek at New Racing Corvette

As if anyone had any doubt about a racing version of the new 2014 Chevrolet Corvette, the answer came Saturday at the Rolex Monterey Motorsports Reunion.

Without any prior warning to the hundreds of Corvette fans gathered here, what is expected to be the next racing Corvette -- clad in black-and-white camouflage -- took a lap at the Mazda Raceway Laguna Seca.

It was supposed to be a "parade lap," but it seemed mighty fast. The Corvette, designated the C7.R, was driven hard around the track, apparently to signal that it intends to be a force like never before on the racing circuit. It's the seventh generation Corvette and the R stands for racing.

The lap comes days after the new seventh-generation Corvette made available for drives bythe press near here last week. The new car is more powerful and more capable than the one it replaces, and it has dramatic new styling. The styling stood out in particular when it came to the racing version of the Corvette.

Its first racing appearance won't come until January in Daytona Beach, Fla.

Chevrolet Announces 0-60 Time for 2014 Corvette Stingray

Three point eight seconds. It’s the latest morsel of information Chevrolet has released regarding its highly anticipated 2014 Corvette Stingray.

The automaker announced Thursday that the seventh-generation Corvette will do zero-60 mph in 3.8 seconds when equipped with the optional Z51 Performance Package. The quarter-mile disappears in 12 seconds at 119 mph, and the car is capable of 1.03 Gs of face-stretching lateral acceleration.

The Z51 package includes an electronic limited-slip differential, special cooling systems for the brakes, rear differential, and transmission, and an aero package that helps high-speed stability.

The package adds $2,800 to the $51,995 base price of the 2014 Corvette.

To demonstrate the car’s track-worthiness, Chevrolet took a mostly stock Stingray with this package and the $1,795 Magnetic Ride Control suspension, to the Virginia International Raceway.

There, the 2014 Corvette Stingray completed the 4.2-mile course in 2:51.78. This, in a car modified with only a five-point racing harness and race seats, according to Chevrolet spokesman Monte Doran.

To put that number into context, in 2012, Car and Driver magazine ran a 2:55.1 lap around the same course in the 552-horsepower Lexus LFA -- which sells for more than $400,000.

The Corvette’s much more modest asking price and its considerably lower power output highlight the handling prowess of Chevrolet’s latest sports car.

Propelling the 2014 Corvette Stingray -- and its convertible counterpart -- is a direct-injected 6.2-liter V-8 engine that cranks out 455 horsepower and 460 pound-feet of torque. An optional exhaust system will bump each of those figures up by five.

The 2014 Corvette pushes power to the rear wheels via a seven-speed manual transmission with automatic rev-matching, or a six-speed automatic gearbox.

Standard equipment on all C7 models includes a carbon-fiber hood and carbon-fiber removable roof panel (on the coupe), an eight-inch touch-screen infotainment system with nine-speaker Bose stereo, Sirius satellite radio and Bluetooth connectivity, LED daytime running lights and eight-way power seats.

Chevrolet said the Corvette Stingray will start arriving in dealerships in September! 

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Tips on Convertible Car Care

A convertible is a stylish choice of automobile that has been consistently popular for decades, and it isn’t difficult to see why. A convertible affords you a unique driving experience, able to enjoy the sun on your face and the wind in your hair while moving at incredible speeds. Like any car, though, convertibles need regular maintenance, and one thing that must be taken care of is the car’s convertible top. It will require some time and a little elbow grease, but it will definitely pay off. After all, if the top breaks, you’ll either be left with a standard roof, or no roof at all! Thankfully, if you’re wondering how to clean and care for your car’s convertible top, you’ll be relieved to find that it’s actually quite simple.

What Products Clean Convertible Tops?

First, make sure you buy the right kind of cleaner for your convertible top. The two most common choices for convertible tops are vinyl and fabric, and these materials require regular cleaning in order to look their best. The label should specify which kind of top it is made for. If it’s doesn’t, don’t buy it—it’s worth making sure that you have the right equipment for the job. Vinyl can often be cleaned with regular car shampoo, although some standard soap may be too harsh for the job. Fabric, on the other hand, requires a fabric top cleaner. Simply wash as usual with a soft-bristled brush and then hose the suds off, and you’ll find the top shining in no time. While vinyl is designed to be water-repellent, fabric is not; it is treated so that it is suitable for use as a convertible top. A fabric guard will keep you from getting soaked while it is raining. Simply apply with a flat sponge, making sure to get every part of the roof. Several light coats are preferable to one thick coat, which will take a long time to dry. If you live in a particularly rainy area, one coat per month should be plenty; less is needed for drier climates.

Protect Your Convertible Top and It Will Protect You

It is important to treat the convertible top itself well. Although most modern models retract automatically, you should make sure that there are no obstructions, or you could damage the mechanism and potentially tear the fabric. Many vintage convertibles have to be retracted by hand, which is easy, but remember to be gentle—after all, older parts are usually more difficult to find. Thankfully, convertibles require little maintenance beyond this. You’ll find that cleaning and caring for your convertible top is a cinch, leaving you free to drive off into the sunset!

Looking to get yourself into a convertible this Spring? We've got the one just for you!

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Customer Appreciation Month April 2013

Here at Route 46 Chevrolet, this month, April 2013 is Customer Appreciation Month. We wanted to do something extra special for you all.

Yes, we’ve extended our Spring In & Switch Up Event, but we’ve got something else up our sleeves for you!

All throughout the month, Monday through Friday from 5:30PM to 7:30PM we are holding a Spring Clinic in our Service Department. Schedule an appointment to come in for a one on one vehicle inspection with one of our Certified Service Technicians.

They will gladly go over the entire vehicle and answer any questions you may have. We want to make sure any Winter wear & tear is addressed and fixed! Get ready for Spring and Summer with us.

We also are offering you 2-Years FREE Maintenance on the 2013 Silverado 1500 this April!

We’ll even give you $9,000 MSRP* a Corvette! Check out our inventory.