Football Season Kick Off Special Only @ RT 46 Chevrolet

FOOTBALL SEASON

KICK OFF SPECIAL!

Thursday 9/5 - Saturday 9/7

4 WHEEL ALIGNMENT
TIRE ROTATION
& BRAKE SERVICE
with INSPECTION!

Regularly $182.45 for Cars & $212.40 for Trucks
SPECIAL $147.45 for Cars & $157.50 for Trucks
MUST BE WEARING FOOTBALL JERSEY TO QUALIFY.

Check Out the Latest & Greatest Chevy Inventory Now

GM Gives Chevrolet Volt a Jolt with Price Cut

The Volt is getting a jolt -- at least when it comes to price.

The slow selling newfangled plug-in car, which is supposed to the star of General Motors' portfolio, is going to have $5,000 knocked off its list price. The 2014 Volt will now cost $34,995, including shipping, 12.5% less than last year's model.

With a full $7,500 federal tax credit, the price is cut to $27,495. Some states have tax credits as well.

GM's move follows a similar price reduction for Nissan's all-electric Leaf and Ford's Focus Electric. Unlike those other two, the Volt has a backup gas engine that should give it more appeal to motorists who want to stay green without having the inconvience of finding ways to plug in whereever they go. The Volt can go on electric power alone for 38 miles, enough, GM says, for most people to get to work and maybe back, too. GM says owners average 900 miles between fill ups.

The price cut could also help clear the way for GM's next car based on the same technology, the Cadillac ELR. That luxury plug-in's pricing is yet to be announced.

Volt sales fell 3.3% last month, although they are up 9.2% for the first seven months of the year, Autodata reports.

Interested in a Volt?

Check out our latest Volt Inventory

Better yet, come in for a Test Drive today!

There are 2 NEW HOT Rides in Town & They're Both at Route 46 Chevrolet

With design cues evocative of the legendary 1969 model, the 2013 Chevrolet Camaro combines the spirit of the classic American muscle car with the fuel efficiency, safety, handling, technology and build quality expected in a modern performance coupe. 

Chevrolet Camaro 2LT 2DR Convertible

NEW for 2013!

2013 Camaro 2LT Convertible

Exhaust, Dual Mode Perfomance

Navigation System

RS Package

MSRP $40,375.00

Buy for $38,006 , includes $1,500 rebate

Chevrolet Camaro 1SS 2DR Coupe

What's not to love?!

2013 Camaro 1SS Coupe

Navigation System

Ground Effects Package

RS Package

1LE Performance Package

MSRP $43,025.00

Buy for $40,247, includes $1,500 rebate

Come into the dealership today to check out these new rides!

Check out our Camaro Inventory today!

Chevy Makes the IIHS Top Safety Picks for 2013 in 4 Categories!

We are SO proud to see that Chevrolet made the IIHS Top Safety Picks List for 2013! Six of our 2013 models made it into four categories this year, including the Cruze, Sonic, Volt, Equinox, Traverse and the Malibu.

The 2013 Cruze, 2013 Sonic and 2013 Volt made Top Safety Picks in the Small Car category. We have a Special Lease Offer running on the 2013 Cruze!

The 2013 Equinox made the Midsize SUV Top Safety Pick List. Check out our latest Offer on this model!

In the Large SUV category, the 2013 Traverse earned a spot. Check out our Traverse inventory here. We even have the ALL NEW 2014 model in!! 

And last, but definitely not least, for the Midsize Moderately Priced Cars category, the 2013 Malibu earned a Top Safety Pick spot on the List! Check out our Special Lease Offer on this one!

To check out our entire inventory, visit Rt46Chevrolet.com today!

Come in for a test drive & you'll see why these models made the list!

See you soon!

Our 1st Annual Car Show was a HUGE Success - Thanks to YOU!

We here at the New Route 46 Chevrolet would like to Thank Everyone who came out Sunday, June 9th to celebrate our Grand Opening and 1st Annual Car Show. It was a tremendous success! We had such an amazing turn out. The weather was perfect and the crowd was SO MUCH FUN! We truly hope you all enjoyed yourselves as much as we did :)

Don't forget to share your photos on our Facebook page! We'd love to see them!

Check out this footage that Cops N Rodders compiled!

Chevrolet to Donate 2013 Silverado to Help in Oklahoma Tornado Victim Relief Efforts

The General Motors Foundation is pledging $50,000, and Chevrolet is donating a 2013 Chevrolet Silverado full-size pickup to Forgotten Harvest to assist with the organization's "Help 4 Oklahoma" campaign to get supplies to the Regional Food Bank of Oklahoma and help those impacted by this week's devastating tornadoes.

"The GM Foundation's $50,000 donation to Forgotten Harvest for 'Help 4 Oklahoma' is just the first step in our support for those impacted by the tornadoes," said Selim Bingol, GM's global vice president of Communications and Public Policy and the chairman of the GM Foundation. "Our employees want to help and will volunteer locally at Forgotten Harvest, and we will engage our plants and other facilities across the U.S. to collect food to help this effort."

To implement "Help 4 Oklahoma," Forgotten Harvest is partnering with the GM Foundation, Chevrolet, Art Van, WDIV-TV 4, WJR AM 760, and The Detroit Media Partnership.  

"We will be collecting shelf-stable foods, and medical and hygiene products for the Regional Food Bank of Oklahoma," said Susan Goodell, CEO of Forgotten Harvest. "Vehicles will be instrumental in the implementation of this effort and we thank Chevrolet for this generous donation."

Said GM North America President Mark Reuss, vice chair of the GM Foundation: "Chevrolet continues its support of local organizations and disaster relief efforts with the donation of a Chevrolet Silverado to Forgotten Harvest. GM and the GM Foundation will support 'Help 4 Oklahoma' with the full breadth of our operations."

Since 2004, the GM Foundation has provided more than $7 million to global disaster relief efforts, according to the automaker. The Foundation is also a member of the American Red Cross Disaster Responder Program to ensure that the Red Cross has funds on hand to provide immediate relief when disaster strikes.

Anyone interested in donating to "Help 4 Oklahoma" may call 888-332-7140, visit www.forgottenharvest.org, drop off shelf-stable items at any Art Van location, or visit www.redcross.org.

Chevrolet's Hottest Cruze Sedan is the DIESEL!

Chevrolet Cruze diesel, just now on sale, is both quickest, most fuel-efficient of the lot...

Chevrolet says not only will the Cruze diesel be the most fuel-efficient version of the compact sedan, it's also the quickest -- something not normally associated with diesels.

It will accelerate from standstill to 60 miles per hour in 8.6 seconds, says Gary Altman, chief engineer of the car. Gasoline models take longer, the slowest being the Cruze Eco, which burns up 10 seconds reaching 60 mph.

As a practical matter, the diesel will be quicker to accelerate up freeway ramps into fast-moving traffic, and to pass other cars on two-lane roads. That spares the driver the anxiety that sometimes comes with diesels -- which are quite powerful, but can be slow to hit their stride.

The Cruze diesel went on sale this month, starting at $25,695 including shipping. Until now, Volkswagen has had the mainstream diesel car market to itself in the U.S. The Cruze diesel is first to challenge it.

Cruze diesel comes only with a six-speed automatic transmission and is lower-price than the VW Jetta diesel with automatic transmission. The VW so-equipped is $26,325.

We'll give you a full run-down on the Cruze diesel in the next Test Drive column. Meantime, here are some thoughts from a day driving around this area, mostly on rural two-lane roads:

•Cruze diesel benefits from the wide use of direct injection in gasoline engines. That technology, which can boost power and mileage as well as cut emissions, makes gas engines sound like diesels, so the Cruze diesel has no big noise issue. Essentially, everything sounds like a diesel now.

•The diesel borrows some aerodynamic tweaks from the gasoline Cruze Eco, such as low-rolling-resistance tires and air-diverting shutters shutters in the grille. Now, some of those items will find their way into regular gasoline Cruze models in addition to the Eco.

•Finding fuel should be easier than ever. The Diesel Technology Forum says 52% of U.S. stations sell diesel. That includes truck stops.

Chevy Rolls Out Cowboy-Themed Luxury Silverado PickUp

Chevrolet Silverado High Country comes as automakers race to create more high-end, high-profit pickups.

General Motors is saddling up to become a player in the market for cowboy-themed high-end pick up trucks.

Sunday night at an event in (where else?) Texas, its Chevrolet division rolled out new high-end version of its redesigned 2014 Silverado pickup called the High Country. The new luxury truck takes dead aim at the Ford F-150 King Ranch, Chrysler's Ram 1500 Laramie Longhorn and a new ranch-inspired Toyota Tundra 1792 Edition.

To set itself apart from city slickers, the big crew-cab truck pours on the chrome -- from a unique grille to side mouldings, door handles, mirrors and its own 20-inch wheels. The interior is done in saddle-brown leather and features touches meant to conjure images of a life of ropin' and brandin'.

Pickup truck sales are soaring, up 27% alone in April, about three times the overall industry growth. And the high end of the pickup truck business is hot. Chevrolet spokesman Tom Wilkinson says 30% of the pickup market is for trucks selling in excess of $40,000. And these buyers are an opportunity to poach sales from rivals -- buyer of these 'luxe trucks aren't as brand loyal as mainstream pickup shoppers.

These high-end trucks are among automakers' most profitable vehicles. A Ford King Ranch lists at $43,805 before destination charges are added, almost twice as much as a base-level F-150. And they aren't as complex to manufacture as cars.

Ford led the charge into high-end cowboy pickups. Ram has been right behind. But other than the near-luxury Denali trim of the GMC Sierra pickup -- a new version will debut in about a month -- GM hasn't attacked the sector as aggressively. The High Country is meant to change that.

"High Country will be the top model in the Silverado lineup, with a higher level of premium features and materials with a rich, Western themed appearance," says Maria Rohrer, Silverado marketing director, in a statement.

Unlike more than a decade ago, when deluxe trucks like the Lincoln Blackwood got off to a poor start, makers are stressing that the fancy trucks are as capable as any of their pickups. They'll haul bales of hay and sacks of concrete mix as easily as golf clubs and weekend luggage.

"High Country is 100% Chevy truck, with the capability and dependability customers have relied on for more than 95 years," Rohrer adds.

The High Country will come with a standard 355-liter 5.3-liter V-8 engine that has a system that saves gas by shutting off four-cylinders when they aren't needed. And it will have so many features built in that, Chevrolet says, there won't be many options. It arrives in showrooms in the fourth quarter at a price to be announced.

High-end truck leader Ford says it's ready for the new competition. "While others are just starting to understand the appeal of Texas innovation and luxury, we're proud to bring twelve years of authenticity and leadership to the segment with our partners at King Ranch," said Ford truck marketing chief Doug Scott.

Check out our Silverado Inventory today!

Chevy Culture: The Chevrolet Bowtie

The Chevrolet Emblem may have been inspired by a piece of wallpaper.

Or maybe not...

The Chevrolet bowtie—introduced by company cofounder William C. Durant in late 1913—is one of the most recognized emblems in the world today. But how it came to be synonymous with the brand is open to wide interpretation.

Inspired by wallpaper in a French hotel?

Durant’s version of how the logo came into existence is well-known. The long-accepted story, confirmed by Durant himself, was that it was inspired by the wallpaper design in a Parisian hotel.

According to The Chevrolet Story of 1961, an official company publication issued in celebration of Chevrolet’s 50th anniversary:

“It originated in Durant’s imagination when, as a world traveler in 1908, he saw the pattern marching off into infinity as a design on wallpaper in a French hotel. He tore off a piece of the wallpaper and kept it to show friends, with the thought that it would make a good nameplate for a car.”

However, conflicting accounts have emerged, each of which is plausible enough to deepen the mystery and suggest it may never be solved. Two of the alternate origins come from within the Durant family itself.

Or was it a dinner-table sketch?

In 1929, Durant’s daughter, Margery, published a book entitled, My Father. In it, she described how Durant sometimes doodled nameplate designs on pieces of paper at the dinner table: “I think it was between the soup and the fried chicken one night that he sketched out the design that is used on the Chevrolet car to this day.”

Was it borrowed from a newspaper ad?

More than half a century later, another bowtie origin story was recounted in a 1986 issue of Chevrolet Pro Management Magazine, based on a 13-year-old interview with Durant’s widow, Catherine. She recalled how she and her husband were on holiday in Hot Springs, Virginia, in 1912. While reading a newspaper in their hotel room, Durant spotted a design and exclaimed, “I think this would be a very good emblem for the Chevrolet.” Unfortunately, at the time, Mrs. Durant didn’t clarify what the motif was or how it was used.

That nugget of information inspired Ken Kaufmann, historian and editor of The Chevrolet Review, to search out its validity. In a November 12, 1911, edition of The Constitution newspaper, published in Atlanta, the Southern Compressed Coal Company placed an ad for “Coalettes,” a refined fuel product for fires. The Coalettes logo, as published in the ad, had a slanted bowtie form, very similar to the shape that would soon become the Chevrolet icon. Did Durant and his wife see the same ad or one that was similar–the following year a few states to the north? The newspaper edition was dated just nine days after the incorporation of the Chevrolet Motor Company.

The Swiss flag theory.

One other explanation attributes the design to a stylized version of the cross of the Swiss flag. Louis Chevrolet was born in Switzerland at La Chaux-de-Fonds, Canton of Neuchâtel, to French parents on Christmas Day 1878.

Whichever origin is true, within a few years, the bowtie would emerge as the definitive Chevrolet logo. An October 2, 1913, edition of The Washington Post seems to be the earliest-known example of the symbol being used to advertise the brand. “Look for this nameplate” the ad proclaims above the emblem. Customers the world over have been doing so ever since.

Today’s bowtie: a gold standard.

Many variations in coloring and detail of the Chevrolet bowtie have come and gone over the decades since its introduction in late 1913, but the essential shape has never changed. In 2004, Chevrolet began to phase in the gold bowtie that today serves as the brand identity for all of its cars and trucks marketed globally.

The Route 46 Chevrolet family rocks Chevy Bowtie name badges everyday!

Stolen ‘Pulp Fiction’ Classic Chevrolet Recovered 19 Years Later!

Saturday, April 27, 2013 the New York Daily News reported that the convertible featured in Quentin Tarantino’s classic flick was returned almost two decades after being pilfered!

Authorities say the classic Chevrolet convertible featured in the film "Pulp Fiction" has been found nearly two decades after it was stolen.

The San Bernardino County Sun reports movie director Quentin Tarantino's 1964 Chevy Malibu Convertible was recovered in the San Francisco Bay area earlier this week.

John Travolta's character drove the cherry red car in the movie.

Sheriff's Sgt. Albert Anolin said an investigation into an old Malibu in the desert city of Victorville on April 18 led detectives to another Malibu in the Oakland area. They then confirmed that vehicle belonged to Tarantino and was reported stolen in 1994.

Authorities say the car's current owner is not believed to be involved in its theft and is considered to be a victim of a fraud.

A message seeking Tarantino's comment was not immediately returned.

Are you looking for a Chevy Convertible? Check out our Convertible Inventory!

Even If You Don’t Drive A Cruze Eco, You Can Still Make A Difference!

Driving a fuel-efficient car is one of the best ways that a driver can protect the environment. (Did you know that at 42 MPG highway*, the Cruze Eco offers the best highway mileage of any gas-engine car in America?) A few minor changes in your daily routine (no matter what vehicle you drive) can help make a big impact.

1. Carpool. Duh! Not only will you get to know your office mates, but you’ll also save on gas. Isn’t it nice to be the passenger for once?

2. Plan ahead when you have errands to run, so you can take care of them efficiently in one fell swoop. Why drive home and go back out multiple times? Life isn’t a relay race. Planning ahead is a seriously simple strategy for saving gas and most times, your sanity. Your wallet will thank you.

3. Don’t forget to fill your tires with air every now and then. When your tires start to deflate, it forces the engine to work harder, and in effect, the engine burns more fuel. Spending some pocket change at an air pump once in a while is far less expensive. Check your owner’s manual for more info.

4. Don’t idle. Instead of driving in circles when you’re waiting for your wife to exit the grocery store, just park and turn the car off. As much as you love the feel of the wheel in your hands, turn the car off and give your engine (and the environment) a much-needed break.

5. Clean out your car regularly. Not only is an uncluttered car nice to look at, but the heavier the car, the harder the engine has to work. The harder the engine has to work, the more fuel it requires. So be proactive and only keep the necessities—registration and insurance papers, and emergency gear—on hand.