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The 2014 Chevrolet Silverado is Here!

The new four-eyed headlight look is growing on us.

With houses in disrepair, racecars that need towing and an affinity for flat-box shopping and yard sales, there's nothing like having a pickup truck. And when it comes to pickup trucks, nobody does it like America.

Among the Big Three, more than a million new pickup trucks roll into new owners' hands every year, so when one of them releases a new model, it's a huge deal. This year, GM has done just that with the 2014 Chevy Silverado. The styling may be familiar, but this truck is all new from top to bottom.

Think Chevy had a high bar to clear with the C7 Corvette? That was nothing compared to redoing its most popular model.

Come in or a Test Drive Today!

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2014 Chevrolet Silverado is Rugged and Civilized

Chevrolet had a lot at stake with the redesigned Silverado. It is the best-selling General Motors model by a long shot, and it is facing off in a hotly contested segment amid some updated players. Consequently, we were eager to see how the 2014 Silverado measures up.

The styling is familiar and evolutionary. There is no confusing the Silverado for anything but a Chevrolet truck. In fact, many of the virtues that distinguished the previous Silverado carry forward, and it adds new features and refinements.

As in the last model, the Silverado has a low height for convenient cargo loading, aided by an integrated bumper step and assisted tail gate, for gentle lowering. The low floor also makes cabin access a cinch, rendering running boards unnecessary for many drivers.

The interior is significantly improved over last-year's model, with the MyLink infotainment system, abundant gauges, and simple buttons, knobs, and switches throughout. Top models get a decidedly upscale soft-touch dashboard. There are even luxury car amenities available, like a heated steering wheel and ventilated seats.

Most Silverados will have a 5.3-liter V8 engine, and the truck will also be offered with a 4.3-liter V6 and 6.2-liter V8. All three aluminum engines are mated with a six-speed automatic transmission. Despite carrying familiar displacement designations, these new engines have "few" carry over parts from past engines. Each has cylinder deactivation, variable-valve timing, direct injection, and grade braking. The V6 will be the standard engine, and, notably, will be offered with crew cab configurations.

The trucks will be sold in traditional standard, extended cab, and crew cab bodies, with a choice of two- or four-wheel drive. The redesign brings larger rear doors on crew cab models, and extended cab rear doors are now forward-hinged.

Our first impressions with a borrowed Silverado LTZ are that it is very civilized; sort of like driving a big sedan—quiet and highly refined.

Learn more about this impressive new truck in the video below, and stay tuned for when we buy our own and see how it compares against the Ford F-150 and Ram 1500.

Check out our Silverado Inventory.

Chevrolet to Donate 2013 Silverado to Help in Oklahoma Tornado Victim Relief Efforts

The General Motors Foundation is pledging $50,000, and Chevrolet is donating a 2013 Chevrolet Silverado full-size pickup to Forgotten Harvest to assist with the organization's "Help 4 Oklahoma" campaign to get supplies to the Regional Food Bank of Oklahoma and help those impacted by this week's devastating tornadoes.

"The GM Foundation's $50,000 donation to Forgotten Harvest for 'Help 4 Oklahoma' is just the first step in our support for those impacted by the tornadoes," said Selim Bingol, GM's global vice president of Communications and Public Policy and the chairman of the GM Foundation. "Our employees want to help and will volunteer locally at Forgotten Harvest, and we will engage our plants and other facilities across the U.S. to collect food to help this effort."

To implement "Help 4 Oklahoma," Forgotten Harvest is partnering with the GM Foundation, Chevrolet, Art Van, WDIV-TV 4, WJR AM 760, and The Detroit Media Partnership.  

"We will be collecting shelf-stable foods, and medical and hygiene products for the Regional Food Bank of Oklahoma," said Susan Goodell, CEO of Forgotten Harvest. "Vehicles will be instrumental in the implementation of this effort and we thank Chevrolet for this generous donation."

Said GM North America President Mark Reuss, vice chair of the GM Foundation: "Chevrolet continues its support of local organizations and disaster relief efforts with the donation of a Chevrolet Silverado to Forgotten Harvest. GM and the GM Foundation will support 'Help 4 Oklahoma' with the full breadth of our operations."

Since 2004, the GM Foundation has provided more than $7 million to global disaster relief efforts, according to the automaker. The Foundation is also a member of the American Red Cross Disaster Responder Program to ensure that the Red Cross has funds on hand to provide immediate relief when disaster strikes.

Anyone interested in donating to "Help 4 Oklahoma" may call 888-332-7140, visit www.forgottenharvest.org, drop off shelf-stable items at any Art Van location, or visit www.redcross.org.

Chevy Rolls Out Cowboy-Themed Luxury Silverado PickUp

Chevrolet Silverado High Country comes as automakers race to create more high-end, high-profit pickups.

General Motors is saddling up to become a player in the market for cowboy-themed high-end pick up trucks.

Sunday night at an event in (where else?) Texas, its Chevrolet division rolled out new high-end version of its redesigned 2014 Silverado pickup called the High Country. The new luxury truck takes dead aim at the Ford F-150 King Ranch, Chrysler's Ram 1500 Laramie Longhorn and a new ranch-inspired Toyota Tundra 1792 Edition.

To set itself apart from city slickers, the big crew-cab truck pours on the chrome -- from a unique grille to side mouldings, door handles, mirrors and its own 20-inch wheels. The interior is done in saddle-brown leather and features touches meant to conjure images of a life of ropin' and brandin'.

Pickup truck sales are soaring, up 27% alone in April, about three times the overall industry growth. And the high end of the pickup truck business is hot. Chevrolet spokesman Tom Wilkinson says 30% of the pickup market is for trucks selling in excess of $40,000. And these buyers are an opportunity to poach sales from rivals -- buyer of these 'luxe trucks aren't as brand loyal as mainstream pickup shoppers.

These high-end trucks are among automakers' most profitable vehicles. A Ford King Ranch lists at $43,805 before destination charges are added, almost twice as much as a base-level F-150. And they aren't as complex to manufacture as cars.

Ford led the charge into high-end cowboy pickups. Ram has been right behind. But other than the near-luxury Denali trim of the GMC Sierra pickup -- a new version will debut in about a month -- GM hasn't attacked the sector as aggressively. The High Country is meant to change that.

"High Country will be the top model in the Silverado lineup, with a higher level of premium features and materials with a rich, Western themed appearance," says Maria Rohrer, Silverado marketing director, in a statement.

Unlike more than a decade ago, when deluxe trucks like the Lincoln Blackwood got off to a poor start, makers are stressing that the fancy trucks are as capable as any of their pickups. They'll haul bales of hay and sacks of concrete mix as easily as golf clubs and weekend luggage.

"High Country is 100% Chevy truck, with the capability and dependability customers have relied on for more than 95 years," Rohrer adds.

The High Country will come with a standard 355-liter 5.3-liter V-8 engine that has a system that saves gas by shutting off four-cylinders when they aren't needed. And it will have so many features built in that, Chevrolet says, there won't be many options. It arrives in showrooms in the fourth quarter at a price to be announced.

High-end truck leader Ford says it's ready for the new competition. "While others are just starting to understand the appeal of Texas innovation and luxury, we're proud to bring twelve years of authenticity and leadership to the segment with our partners at King Ranch," said Ford truck marketing chief Doug Scott.

Check out our Silverado Inventory today!

Customer Appreciation Month April 2013

Here at Route 46 Chevrolet, this month, April 2013 is Customer Appreciation Month. We wanted to do something extra special for you all.

Yes, we’ve extended our Spring In & Switch Up Event, but we’ve got something else up our sleeves for you!

All throughout the month, Monday through Friday from 5:30PM to 7:30PM we are holding a Spring Clinic in our Service Department. Schedule an appointment to come in for a one on one vehicle inspection with one of our Certified Service Technicians.

They will gladly go over the entire vehicle and answer any questions you may have. We want to make sure any Winter wear & tear is addressed and fixed! Get ready for Spring and Summer with us.

We also are offering you 2-Years FREE Maintenance on the 2013 Silverado 1500 this April!

We’ll even give you $9,000 MSRP* a Corvette! Check out our inventory.

Chevrolet Truck Month

Ever thought of owning a truck, but didn’t think it would be a smart investment? Our staff here at Route 46 Chevrolet will be sure to answer all your questions and have you walking out with a boost of confidence. Ourlarge selection of Chevrolet trucks has all the features a car owner desires in a vehicle.

With an ample amount of passenger and cargo space, everyone should be shouting for joy (hopefully not while in the car). Our Chevrolet Traverse and Tahoe can seat 8 passengers comfortably with enough room for cargo and luggage. So going for road trips is the perfect excuse for buying one of these vehicles. The Traverse has 16 mpg in the city and 23 mpg on the highway, while the Tahoe has 15 mpg in the city and 21 mpg on the highway. With this outstanding gas mileage, there will never be a reason to waste your money at the pump.

If your more in need for a work truck, the Chevrolet Silverado is the truck for you. With enough seating for 6 passengers and a weight capacity of 7,000 lbs, driving around with construction materials will never be a problem. With 13 mpg in the city and 18 mpg on the highway, driving from one site to another should be priceless.

Whether you’re looking to buy a truck or just browsing, your family here at Route 46 Chevrolet will be happy to help you make the right decision. Come on by and visit us, we would love to meet you!